Segment Campaigns · for LINE Official Account

Stop broadcasting. Start segmenting.

Every quiz result, booking and order becomes a label. Labels become segments. Segments get a message they would actually open — written by AI, costed before you send.

¥19,800/mo excl. tax included in Business 30-day free trial

No card to start. The trial clock starts when you connect a LINE Official Account, not when you sign up. LINE bills your Official Account plan directly — the estimator below tells you which one you need before you send anything.

2.4M
friends reached by segment, not broadcast
38%
average open rate on a segmented send
11%
average open rate on an all-friends broadcast
¥8,400
LINE push spend avoided per shop, per month

Every figure in this strip is a placeholder until the owner has real numbers to put in it. They are marked on the page so nobody mistakes them for measurements.

What will this send cost?

LINE charges you for push messages — the ones you start. Replies inside the 24-hour window are free. This is the same arithmetic our pricing page uses, run against your own numbers, before you press send.

The audience the message was actually written for.
A step sequence counts each step as a push.
Only the Standard plan has per-message overage; the change affects that plan only.

Three sends, three answers

    LINE Official Account plans, their included push messages and what happens past the allowance
    LINE planMonthlyPush messages includedPast the allowance

    Plan fees and allowances are read live from /data/plans.json, the same file the pricing page uses. LINE bills these to you directly; we never mark them up and never see the money. Estimates, not quotes — LINE's published rates change.

    Why the all-friends broadcast keeps losing

    These are the six complaints behind almost every "our LINE is not working" conversation.

    • Everyone gets everything, so the people who only ever wanted the lunch news block us instead.
    • We cannot tell who came last spring and has not been back since — the till knows, LINE does not.
    • Writing the campaign copy takes a day, and then it reads like every other shop on the street.
    • Nobody knows what a broadcast costs until the LINE invoice arrives at the end of the month.
    • We hand out coupons and half of them expire unused, because nobody was reminded.
    • Someone replies to a broadcast with a real question and it sits unanswered for two days.

    Labels → segments → steps → conversations

    The other eight bots in this marketplace already know things about your friends. This one is where that knowledge finally does something.

    A friend taps through the quiz and comes out "prefers fish, Friday diner". They book a table and the booking bot writes "last table: 14 August". They order takeout twice and the order bot writes "orders: 3, spend: ¥8,400". None of that is worth anything while it sits in eight separate places.

    Segment Campaigns reads all of it as one row per friend. You write a rule — came on a Friday, no table in 45 days — and get a live count. You write one message, the AI drafts three versions in your shop's voice, and the estimator tells you what sending it costs on your LINE plan before you send. When someone replies, the concierge answers instead of leaving them talking to a notice board.

    Nothing here needs the other eight bots. A CSV of guests with a last-visit date and a spend column is a perfectly good starting point, and importing one takes a few minutes.

    How labels become conversations The eight other bots in the marketplace write labels onto each friend. Those labels are combined into segments. Segments receive one-off, scheduled or triggered campaign steps. Every reply to a step comes back into the same conversation, and the outcome is written back as a new label. Quiz & Diagnosis quiz result, skin type, taste Simple Booking last visit, no-show, favourite slot Salon Booking Pro menu history, stylist, cycle Beauty Repeat CRM due date, course progress Hotel Concierge last stay, plan, party size Chat Commerce orders, spend, cart abandon Takeout & Delivery order history, pickup vs delivery LINE Shop first purchase, repeat buyer labels Label store one row per friend labels · attributes history · source tag rules Segments AND / OR over any of the above live counts nightly Steps & triggers once · scheduled · triggered costed before every send Conversations replies answered by the bot handoff when it should be the outcome is written back as a new label

    Twelve things it does

    Each one is an outcome and the mechanism behind it. If a claim here does not say how it works, it is not finished.

    Build the audience out of what you already know

    AND/OR rules over labels, friend attributes, last table, order count, lifetime spend, quiz result, survey answer and the source tag they arrived on. The count re-runs as you add each rule, so you never write a segment blind and discover it was eleven people after you sent.

    Saved audiences that re-count themselves

    Save "Friday regulars, no table in 45 days" once and it recounts every night. Campaigns, cost estimates and reports all read the same definition, so a number cannot mean one thing in the report and another in the estimator.

    Once, scheduled, or triggered by something real

    A trigger fires per friend, not per calendar: after a booking, N days after an order, a birthday minus seven, a lapse crossing 45 days, a cart left behind, a quiz result. One friend, one message, at the moment it means something.

    Step sequences with delays and exit rules

    Message one on the day, message two four days later, message three only if they still have not booked. Anyone who books, replies or unsubscribes exits the sequence immediately — the exit rule is what stops a sequence becoming harassment.

    AI that writes it in your voice, three ways

    Point it at your own site once and it learns the register you already write in. Every draft comes back as three variants, length-aware for a LINE bubble and sane about emoji. You edit them like any other text; nothing sends without your approval.

    AI that tells you who to message

    It reads the label store and proposes audiences you did not think to build — "120 friends have not visited in 60 days and only ever came on a Friday". Each suggestion arrives with its count and its estimated push cost, so it is a decision, not a hunch.

    The cost, before the send, every time

    Audience size × steps = pushes, checked against your LINE plan's allowance from /data/plans.json. If it will not fit, you are told before you send and offered the cheaper answer — narrow the segment, or split it across weeks — rather than after LINE has invoiced you.

    Coupons that get used, not forgotten

    Issue a coupon with rules and an expiry, and the bot sends one reminder three days before it lapses — inside the reply window where it is free, and only to the friends who still hold an unused one. Redemption is marked at the counter and written back as a label.

    Campaign pages with a real countdown

    A LIFF page opens inside LINE with the offer, the terms and a countdown to the deadline, and a claim button that drops the coupon into the friend's wallet. It is a normal web page too, so the same link works pasted anywhere.

    A/B split that stops the argument

    Split the segment, send both drafts, and read which one earned replies and bookings — not which one felt better in the meeting. The winner can be rolled out to the remainder of the audience in one tap.

    Every reply becomes a conversation

    A reply to a campaign lands in the same concierge that answers everything else, with the campaign and the coupon rules already in context. It answers from your own knowledge, and hands to a human the moment it should not be guessing.

    Analytics that stop at the money

    Delivered, opened via the tracked link, replied, coupon redeemed, and the bookings or orders that followed — attributed back to the send that caused them. Push spend for the month sits on the same screen as the revenue it produced.

    Your first segment in ten minutes

    Three steps, and the third one is a test send to yourself.

    You never send to real friends by accident. A campaign cannot leave draft until it has been previewed on a phone, and the first live send always shows the estimate and the audience count on the confirm screen.

    The demo, on a restaurant

    Four scenarios. The last one is the merchant's side of the screen: a draft, an estimate, and the moment the segment saves the send.

    Scripted, and honest about it — the transcript lives in /segment-campaigns/demo.json. Every number the merchant panel shows is derived from /data/plans.json when this page is generated, so the demo cannot drift away from what the estimator above says.

    What the guest actually sees

    Six screens, in order, from the trigger firing to the thank-you. Nothing here is a mock-up of a screen we have not built.

    Trigger · lapse crossed 45 days
    It has been a while — 47 days since your last table.
    1. Day 45, the trigger fires
    No calendar, no broadcast. The rule crossed for this one friend, so this one friend got a message.
    Friday only — the burrata is back
    Kitchen Sora · one night only
    A glass of wine on us, because you have been away.
    2. The message, with the coupon
    One Flex card, one offer, two buttons. The coupon is attached to the friend, not printed on a poster.
    is the coupon ok for lunch?
    Not at lunch — dinner service only, from 17:30.
    3. She replies with a question
    A broadcast would have ended here. This is a conversation, so the question has somewhere to land.
    A glass of wine — WINE-GLASS
    Kitchen Sora · one night only
    It runs to next Sunday, so five dinners left on it.
    4. The bot answers from the rules
    Answered from the coupon's own rules, inside the free reply window. No push, no staff, no delay.
    friday 19:30 then
    Friday 19:30, two guests. Coupon attached to the table.
    5. She books in the same thread
    The booking bot takes it from here. The campaign gets the credit, and she exits the remaining steps.
    Redeemed at the counter · Friday 21:04
    Lovely to see you back. Next crate lands in three weeks.
    6. Redeemed, then thanked
    Redemption is written back as a label, and the thank-you step goes out inside the reply window at no cost.

    Screens one and two are pushes and cost you a message each. Three to six all happen inside the 24-hour reply window, where LINE charges nothing. Half of the economics of this product is simply preferring the free half of LINE.

    Pricing

    Text, not a picture — so it can be read aloud, translated, and grepped when a number changes.

    Segment Campaigns
    ¥19,800/mo
    • Unlimited segments, saved audiences and live counts
    • Unlimited sends within your own LINE plan allowance
    • One-off, scheduled and triggered campaigns
    • Step sequences with delays, exit rules and quiet hours
    • AI copywriting — 500 generations a month, three variants each
    • AI audience suggestions with counts and cost estimates
    • A/B split testing on any campaign
    • Coupons with expiry rules and the 3-day reminder
    • Campaign pages with countdown, plus the coupon and preference pages
    • 15,000 AI replies a month for the conversations campaigns start
    • CSV import with column mapping, and label feeds from the other eight bots
    Start the 30-day trial

    All prices exclude tax. No minimum term — cancel any time from the account page and service runs to the end of the month you have paid for. Your LINE Official Account plan is billed by LINE, not by us.

    Already on Business? It is included.

    The Business workspace plan is ¥19,800/mo and carries All 9 bots, 10 locations, 50,000 AI replies/mo, priority support — this bot among them. If you are running two or more bots, the workspace plan is the cheaper way round. Compare the workspace plans.

    Campaign management — ¥33,000/mo

    If you would rather not write them: we build the segments, draft and schedule the month's campaigns, run the A/B splits and send you the numbers. You approve every send before it goes. Month to month, cancel with a month's notice. Excl. tax.

    What LINE charges, separately

    Push messages are billed by LINE against your Official Account plan. The estimator above reads LINE's current allowances and shows which plan a given send needs. We never mark it up, never resell it, and cannot upgrade it for you — that happens in LINE's own console.

    Nine verticals it is set up for

    Each arrives with its own vocabulary, its own starter segments and four demo scenarios. Everything else is a CSV away.

    Restaurant & izakaya

    Lapsed Friday regulars, birthday tables, and the course that needs filling on a wet Tuesday.

    Fitness gym

    Members who have not scanned in for three weeks, reached before the cancellation form is.

    Apparel & boutique

    VIP buyers get the drop an evening early; everyone else gets it when there is still stock.

    Hotel & ryokan

    Guests who stayed last autumn, invited back for the same season at the plan they booked before.

    Hair salon

    Colour clients at week ten of their own cycle, not on the shop's newsletter day.

    Tutoring school

    Trial-lesson families who never enrolled, and enrolled families before the term deadline.

    Case studies

    These cards carry the shape of a real result. The numbers are placeholders until three customers have agreed to have theirs published.

    +38 tables
    Dormant guests revived

    A 45-day lapse rule found 132 Friday regulars out of 4,800 friends. One message and one follow-up step, sent inside the free LINE allowance.

    Restaurant Restaurant bots
    −22% churn
    Churn caught before the form

    Members with no scan in 21 days got a trigger, not a newsletter. The reply went to a coach, not a call centre.

    Fitness gym Fitness gym bots
    ¥1.4M
    VIP drop sold out early

    Top-spend buyers received the drop an evening ahead with a campaign page and a countdown; the rest of the list saw it the next morning.

    Boutique Boutique bots

    Named customer stories go here once three merchants have signed a consent form.

    Questions merchants actually ask

    Message the right 200 friends, not all 5,000.

    Build the segments, import the history and draft the campaigns for free. The 30-day trial only starts when you connect a LINE Official Account, and nothing sends until you press send.

    QR to the demo LINE Official Account — the owner supplies the add-friend link