Sell online without a website.
Put your shop inside LINE: products, orders, collection or delivery, payment, and a bot that answers customers' flower questions at 22:40.
Works with your LINE Official Account. The trial starts when you connect LINE, so building the shop costs you none of it.
Hanamichi, a florist that took its first online order four hours after the shutter came down. Tap a scenario to play it.
Which of our two shopping bots is yours?
We sell two things that both take orders in LINE. They are for opposite situations, and picking the wrong one wastes your month.
LINE Shop — your first storefront
For a shop whose entire order book is the telephone, the counter and a paper pad. It assumes you have no website, no product feed, no payment account and no list of online customers.
- You have never taken an order that was not a phone call or a person in front of you
- Collection at your own counter is how most orders should end
- Three photographs and three prices is the whole setup
- Your customers are the regulars already on your LINE account
Chat Commerce — a second, faster storefront
For a brand that already sells online and wants to sell to those same people again, in the chat, without them walking back through a website.
- You already have a Shopify, BASE or STORES shop that works
- You have customers who have bought from you online before
- Your problem is repeat purchase and cart abandonment, not getting started
- You want chat checkout in front of a catalogue that already exists
If you are somewhere in between — a website that never sold anything, an Instagram shop, a season of orders taken in DMs — start here. Nothing on this page needs the other one to exist first.
Seven trades, and the sentence each of them says
The shop is the same underneath. What changes is which parts you switch on.
Forty croissants on a Saturday, sold on Friday evening, collected at nine — instead of a queue that ends with an apology.
Christmas cakes taken as pre-orders with a collection slot, so nobody is holding a paper list on the 24th.
Direct from the field, including the box of imperfect produce that has nowhere else to go.
An age gate before the bottle can enter a basket — not a checkbox at the checkout.
Beans, drip bags and the mug people ask about, on sale to the regulars who already added you on LINE.
Arrangements with a delivery date, a card message and a note about what is safe around a cat.
The shampoo a client ran out of, ordered from the chair and collected at the next appointment.
What shops tell us before they start
- The online shop platforms cost us more each month than they sell.
- We take Christmas pre-orders on a paper pad and every year we lose one.
- Our regulars are on LINE and Instagram. They have never seen a website of ours, because there is not one.
- We can only hand things over at the counter. Nobody here knows how to arrange shipping.
- The one quote we got for a website was six months and more than we make in a season.
- Somebody asks at 22:40 whether we still have the preserved gift, and nobody answers until the morning.
Catalogue, order, payment, pickup number — all in one chat
Nothing to install, no account for your customer to make, and no page of yours anywhere else on the internet.
The order, end to end
A customer taps Shop under the conversation they already have with you. They see your products at the prices on your shelf labels, with the number actually left. They pick one, choose gift wrap and a card message, and choose whether to collect it or have it delivered on a date that respects your cut-off. They pay by card, or they choose to pay you at the counter — which still holds the stock.
The order arrives on your side as a card in a pipeline: received, accepted, building, ready, collected. Moving it sends the message. When you mark it ready, the customer gets “H-17 is on the counter shelf”, and H-17 is what is written on the bag.
Pre-orders, which is where the money usually is
Give a product an opening time and a closing time and it sells only between them. Forty Saturday bunches on sale from Friday at 17:00, closed at 21:00, back to shop-only afterwards without anyone touching a switch. Christmas wreaths from August to the 14th of December, and then a page that says so rather than one that takes an order you cannot make.
What the AI does, and what it refuses to do
It drafts a product description from your photograph and your notes, so you edit rather than stare. It answers questions from the catalogue — what is in stock, what is low-pollen, when you close, whether the dome will survive the post — using your product notes as its only ground. And when the notes do not cover it, it says so and hands the question to you with the whole conversation attached, because a confident wrong answer about an allergen is the one mistake a small shop cannot absorb.
Collection is the default, and for most first months it is the only thing switched on. It is the part of an order a shop already knows how to do: someone comes in, says a name or shows a number, and takes the thing away. Nothing here asks you to learn to ship in week one.
Card and Apple Pay go through a payment provider connected to your own account inside the engine. We never hold your money and we take no commission. Below is the real connection state for this demo shop — in mock mode it is honest about being unconnected rather than pretending.
Provider fees are charged by the provider, not by us.
Replying to a customer inside the conversation is free. Reminders, campaign pushes and the basket reminder are push messages and draw down your LINE Official Account plan, which LINE bills you for directly. That is the reason the basket reminder is one message and not three. The pricing page estimates which LINE plan your volume needs.
Twelve things it does
Each one is a mechanism, not an adjective.
Photograph a product, type its name and price, and the AI writes a first draft of the description from the photo and your own notes. You edit it — it is a draft, and it is labelled as one — but you are never staring at an empty box wondering how to describe a bouquet.
Gift wrap, a hand-written card message, a vase, a size. Each option carries its own price or none, and the choices land on the order slip the florist reads at the bench rather than in a separate note.
Each product carries a count. When it reaches zero it stops selling itself and says so; it does not vanish. Your own shelf code or a JAN barcode goes in the same row, so the till and the chat mean the same product.
Give a product an opening and a closing time and it accepts orders between them and not outside them. Friday at 21:00 the Saturday bunches go back to shop-only, with nobody remembering to switch anything off.
Every collection order gets a number like H-17. The customer shows it, or just says the name; you write it on the bag. It is the part of the flow a shop already knows how to do, which is why it is the default.
A fee per area, an extra above a weight if the courier charges you one, and a same-day cut-off time the bot quotes exactly — “in by 13:00” — instead of promising “soon” and leaving you to explain.
Card and Apple Pay run through a payment provider connected in the engine; the money goes to your account, never through ours. Pay-at-the-counter is a complete option on its own, and a good first month.
Received, accepted, building, ready, collected. Moving a card sends the message — “H-17 is on the counter shelf” — so nobody has to remember to text a customer while wrapping somebody else’s order.
People fill a basket at 23:10 and fall asleep. One message the following evening brings a share of them back. One, not three: it is a push message, it costs you LINE quota, and a shop that nags gets blocked.
Welcome, then thank-you the day after, then a coupon two weeks on. Three messages spread over a fortnight, each one triggered by something that actually happened rather than by a calendar.
New, dormant, left-a-basket, repeat and best customers, kept up to date from orders as they happen. The same groups feed Segment Campaigns if you later want to run a proper campaign against one of them.
A coupon reminds its holder three days before it dies, once. A campaign page carries a countdown to a real end time and closes itself when it arrives — the Christmas wreath page stops taking orders on the 14th whether or not anyone is watching.
Also included, and off by default until you want them: subscriptions on a rhythm you choose, “you may also like” from what actually sells together, reviews from customers who bought the thing, and an age gate for alcohol that runs before the bottle can enter a basket.
Four steps, about five minutes
The long part is choosing which three products to start with.
Delivery areas, the cut-off time, the coupon, the basket reminder, the pre-order window for your season — with your real numbers in front of us rather than a help article. It is included; it is not an upsell. The shop build service exists for shops that would rather we did the whole thing, and that one is priced.
The demo, with both sides showing
Left is what your customer sees in LINE. Right is what you get out of the same conversation. Type into it, or tap a scenario.
Four scenarios from Hanamichi, a florist and gift shop. Open the demo full screen, or see the other bots' demos.
What the customer actually goes through
Seven screens. No app to install, no account to create, no password to forget.
The rich menu sits under every conversation. The customer never leaves LINE, never makes an account and never sees a password.
Categories and a search box. Everything the shop sells, with the price the shelf label says and the number actually left.
The description, the options, the notes the florist wrote, and the stock count. If it is a pre-order, the window and the date it closes.
Options priced as they are added, the delivery fee for their area, and a total. Nothing hidden until a checkout page.
A collection slot inside your opening hours, or a delivery date with your cut-off applied. The bot will not offer a slot you cannot make.
Card, Apple Pay, bank transfer, or pay you at the counter. Paying at the counter still holds the stock.
H-31, in the chat and in My orders. A push when it is ready, and — if you want one — a coupon two weeks after they collect.
Pricing
Two plans and a trial. Every figure below is real text on this page, in yen, excluding consumption tax.
- Everything in Standard, for 30 days
- No card required to start
- The clock starts when you connect LINE, not when you sign up
- If you never enter a card, the shop pauses rather than charging you
Excl. tax. Your LINE Official Account plan is billed by LINE, not by us.
- As many products and orders as you can sell
- In-store collection with pickup numbers
- Delivery by area, weight and cut-off time
- Card, Apple Pay, bank transfer, pay at the counter
- Pre-order windows that close themselves
- Basket reminder, coupons and three step messages
- 3,000 AI replies a month, one shop
Excl. tax. Your LINE Official Account plan is billed by LINE, not by us.
- Everything in Standard
- Subscriptions on an interval you choose
- Five customer groups, kept up to date from orders
- Campaign pages with a countdown
- Age gate for alcohol and other restricted goods
- Three shops, each with its own hours and numbers
- 15,000 AI replies a month
Excl. tax. Your LINE Official Account plan is billed by LINE, not by us.
- More than three shops, or a chain
- Your own payment or logistics provider wired in
- A named contact and an agreed response time
- Quoted per shop — we will not put a number here we cannot stand behind
Excl. tax. Your LINE Official Account plan is billed by LINE, not by us.
Options
| Option | Price | What it is |
|---|---|---|
| Shop build service pricing proposed | ¥66,000 one-off | We photograph nothing for you, but we do everything else: import or type your products, write the first pass of the descriptions, set the delivery areas and cut-off, compose the rich menu, and sit with you while you publish. Typically two weeks, most of it waiting for your product list. |
| LINE campaign service pricing proposed | ¥33,000/mo | A person who plans and writes your seasonal campaigns — the Mother’s Day window, the Christmas page, the coupon after it — and reads the numbers back to you afterwards. Cancel any month. |
| +1,000 AI replies | ¥1,000/mo | A thousand more model-generated replies a month. Scripted answers — a menu tap, an order confirmation — never count, so most shops never buy this. |
| Additional shop | ¥2,000/mo | A second or third counter with its own hours, its own stock and its own pickup numbers, under one subscription. |
All option prices exclude tax. Marked options are proposed to the marketplace and are not yet in the shared price list.
What else costs money, and who charges it
| Charge | Rate | Who bills you |
|---|---|---|
| Our platform fee on your sales | None | — |
| Card and Apple Pay processing | about 3.6% | The payment provider, directly |
| Bank transfer processing | about 1.5% | The payment provider, directly |
| Pay at the counter | Nothing | — |
| LINE Official Account plan | From ¥0/mo | LINE, directly — see the estimator |
No minimum term and no cancellation fee. Cancel any month from the account page; the shop runs to the end of the month you have paid for, and you can export your products and order history first.
Industries this ships ready for
Each one arrives with its own products, prices and vocabulary already drafted, so you correct rather than compose.
Not listed? The shop does not care what is in the box. Pick the closest one in the wizard and edit the products — see all industries.
What it looks like when it works
These are the shapes of result we build for. Every figure here is a placeholder until a named shop agrees to be quoted.
A patisserie took its whole Christmas run as pre-orders with collection slots, instead of a paper list and a pavement queue on the 24th.
A farm opened a category for the boxes that are the wrong shape for a wholesaler, and sold them to the people who already followed the farm on LINE.
A hair salon moved its retail products into LINE; the questions that used to be phone calls became taps, and product sales rose alongside.
Questions
Three photographs and a price. That is the whole setup.
Thirty days free, and the clock only starts when you connect LINE. No card to begin, no commission on what you sell, no minimum term.
Scan to add the demo shop and buy something with play money. The QR is generated when the demo account is published, which is why this is a box and not a picture.
Your customers' addresses and order history belong to your shop. You can export them, and you can delete them. We do not sell them, and we do not use them to train anything.